NICK COATS - CEO
Nick Coats has over a decade of experience growing multiple companies by 7, 8, even 9 figures.
As CEO and Co-Founder of Sawtooth Media Group, a digital marketing agency, Nick has generated over $500 million in online sales.
With a deep expertise in both DTC marketing and B2B marketing, Nick has mastered the ability to scale sales and operations to support the growth he drives.
In addition to running a successful marketing agency, Nick has appeared on numerous podcasts and stages sharing insights on business growth, leadership, team building and culture.
Nick is a passionate servant leader that commands the respect of his team and always leads by example.
New to the industry, Nick is bringing a fresh perspective that is much needed in Solar.
ANTHONY LONGO - PRESIDENT
Anthony Longo is a solar industry expert with hands-on experience across all aspects of the business, from sales and design to engineering, permitting, and installation.
He played a pivotal role in scaling ENCOR Solar's Boise office from 15 contracts to 80 per month in just six months, despite operating in a tough market.
His leadership continued to drive growth, increasing West Coast operations from 250 to 700 projects in under two years.
At G3 Solar, Anthony built the dealer model and authored sales scripts that are still in use. His expertise also extends to Sunrun, where he crafted sales strategies that remain fundamental to their Texas operations.
An Army veteran with six years of finance experience, Anthony combines discipline, financial acumen, and negotiation skills, having built multiple sales teams and fostered key relationships with manufacturers, distributors, and lenders across the solar industry.
CHANCE WELTON - CMO
Chance Welton is a seasoned entrepreneur and digital marketing expert, renowned for generating over $50 million in online sales, primarily from cold traffic.
As a recipient of the prestigious ClickFunnels $50M award, Chance has proven his ability to scale businesses through innovative paid traffic strategies.
Beyond digital sales, Chance is proven at offline sales as well having successfully led sales teams of over 60 people, consistently surpassing targets.
With over 5,000 businesses consulted, Chance’s expertise in digital advertising and business growth has made him one of the industry’s top strategists.
Passionate about mentoring, he shares his knowledge through workshops and courses, empowering entrepreneurs to scale their own ventures.
Chance’s unique approach to understanding customer needs and maximizing engagement has driven significant revenue growth, making him a leader in the digital space.
This blend of leadership, innovation, and proven results makes Chance an invaluable asset for Solerro.
RJ BARROS - COO
RJ’s incredible journey began in IT, where he spent a decade honing his technical expertise before pivoting to entrepreneurship.
Overcoming the brink of bankruptcy, RJ and his wife transformed their struggling venture into a $67M digital powerhouse with global reach.
He later achieved a seven-figure exit in a brick-and-mortar business and co-founded a $200M/year solar company. Most recently, RJ launched an innovative AI platform that has impacted over 150,000 entrepreneurs, promoting enlightened leadership.
As COO of Solerro, his unique ability to merge technology with human potential has been a game-changer, driving scalable success and positioning the company for world-class growth.
BRANDON PETERSON - CRO
With over a decade of experience in the solar industry, Brandon is a proven leader and innovator with a strong track record of driving growth and transforming businesses.
Starting in solar in 2014, Brandon played a pivotal role in creating and leading the inside sales division for a multimillion-dollar solar company. During this time, he pioneered a virtual sales solution that revolutionized the sales process and contributed significantly to the company’s growth.
In 2016, Brandon founded a solar company built from the ground up. Under his leadership, the company quickly scaled to $60 million in revenue, demonstrating a keen ability to identify market opportunities and execute strategies that deliver both operational efficiency and revenue growth.
Brandon possesses a comprehensive understanding of all aspects of the solar industry, from sales and operations to customer acquisition and technology integration. Known for being an innovative thinker and a hands-on problem solver, he continuously pushes the boundaries to streamline processes, enhance sales performance, and maximize profitability.
Whether building new companies or optimizing established operations, Brandon is driven by a passion for helping organizations achieve breakthrough results through innovation, hustle, and an unwavering focus on growth.
NICK COATS - CEO
Nick Coats has over a decade of experience growing multiple companies by 7, 8, even 9 figures.
As CEO and Co-Founder of Sawtooth Media Group, a digital marketing agency, Nick has generated over $500 million in online sales.
With a deep expertise in both DTC marketing and B2B marketing, Nick has mastered the ability to scale sales and operations to support the growth he drives.
In addition to running a successful marketing agency, Nick has appeared on numerous podcasts and stages sharing insights on business growth, leadership, team building and culture.
Nick is a passionate servant leader that commands the respect of his team and always leads by example.
New to the industry, Nick is bringing a fresh perspective that is much needed in Solar.
ANTHONY LONGO - PRESIDENT
Anthony Longo is a solar industry expert with hands-on experience across all aspects of the business, from sales and design to engineering, permitting, and installation.
He played a pivotal role in scaling ENCOR Solar's Boise office from 15 contracts to 80 per month in just six months, despite operating in a tough market.
His leadership continued to drive growth, increasing West Coast operations from 250 to 700 projects in under two years.
At G3 Solar, Anthony built the dealer model and authored sales scripts that are still in use. His expertise also extends to Sunrun, where he crafted sales strategies that remain fundamental to their Texas operations.
An Army veteran with six years of finance experience, Anthony combines discipline, financial acumen, and negotiation skills, having built multiple sales teams and fostered key relationships with manufacturers, distributors, and lenders across the solar industry.
CHANCE WELTON - CMO
Chance Welton is a seasoned entrepreneur and digital marketing expert, renowned for generating over $50 million in online sales, primarily from cold traffic.
As a recipient of the prestigious ClickFunnels $50M award, Chance has proven his ability to scale businesses through innovative paid traffic strategies.
Beyond digital sales, Chance is proven at offline sales as well having successfully led sales teams of over 60 people, consistently surpassing targets.
With over 5,000 businesses consulted, Chance’s expertise in digital advertising and business growth has made him one of the industry’s top strategists.
Passionate about mentoring, he shares his knowledge through workshops and courses, empowering entrepreneurs to scale their own ventures.
Chance’s unique approach to understanding customer needs and maximizing engagement has driven significant revenue growth, making him a leader in the digital space.
This blend of leadership, innovation, and proven results makes Chance an invaluable asset for Solerro.
RJ BARROS - COO
RJ’s incredible journey began in IT, where he spent a decade honing his technical expertise before pivoting to entrepreneurship.
Overcoming the brink of bankruptcy, RJ and his wife transformed their struggling venture into a $67M digital powerhouse with global reach.
He later achieved a seven-figure exit in a brick-and-mortar business and co-founded a $200M/year solar company. Most recently, RJ launched an innovative AI platform that has impacted over 150,000 entrepreneurs, promoting enlightened leadership.
As COO of Solerro, his unique ability to merge technology with human potential has been a game-changer, driving scalable success and positioning the company for world-class growth.
BRANDON PETERSON - CRO
With over a decade of experience in the solar industry, Brandon is a proven leader and innovator with a strong track record of driving growth and transforming businesses.
Starting in solar in 2014, Brandon played a pivotal role in creating and leading the inside sales division for a multimillion-dollar solar company. During this time, he pioneered a virtual sales solution that revolutionized the sales process and contributed significantly to the company’s growth.
In 2016, Brandon founded a solar company built from the ground up. Under his leadership, the company quickly scaled to $60 million in revenue, demonstrating a keen ability to identify market opportunities and execute strategies that deliver both operational efficiency and revenue growth.
Brandon possesses a comprehensive understanding of all aspects of the solar industry, from sales and operations to customer acquisition and technology integration. Known for being an innovative thinker and a hands-on problem solver, he continuously pushes the boundaries to streamline processes, enhance sales performance, and maximize profitability.
Whether building new companies or optimizing established operations, Brandon is driven by a passion for helping organizations achieve breakthrough results through innovation, hustle, and an unwavering focus on growth.